Miu Miu: How Prada's capricious younger sister conquered the world

While Prada embodies mature, intellectual coolness, Miu Miu has for years cultivated the image of its capricious, unpredictable younger sister. This strategy, once seen as a side experiment by Miuccia Prada, has become the driving force behind the entire group in recent years, attracting a new generation that rejects the traditional definition of l