Luxury in a New Era: Key Findings from “The State of Fashion Luxury” Report.

The luxury goods industry is undergoing a significant transformation. After years of growth driven mainly by price increases rather than actual sales, brands need to adapt their strategies to the new reality. The State of Fashion Luxury report, produced by The Business of Fashion and McKinsey & Company, analyses the changes in consumer behaviour, the challenges facing the industry and the key strategies that could determine the success of luxury brands in the coming years. Translated with DeepL.com (free version)